Porsche has reported a significant drop in deliveries across its key markets, with a sharp decline in sales in both China and Europe during the first quarter of 2025.
The German automaker saw a 42% slump in Chinese deliveries, amounting to just 9,471 units, and a 10% decrease in European sales (excluding Germany), which reached 18,017 units. In Germany, sales fell by 34%, totaling 7,495 units in the first three months of the year.
Although North American deliveries surged by 37%, reaching 20,698 units, this growth was not sufficient to counterbalance the weakness in other regions. Porsche’s total global deliveries decreased by 8%, falling to 71,470 units in the first quarter.
One key factor behind the reduced sales in China and Europe was the discontinuation of certain models due to non-compliance with new EU cybersecurity laws. The affected models include the internal combustion engine (ICE) versions of the 718 Cayman and 718 Boxster, which will also see global production ceasing by mid-2025. Porsche is planning to introduce all-electric versions of these models later this year.
Further contributing to the disappointing results was heightened competition from Chinese car manufacturers, ongoing trade tensions, and weakening global demand for luxury vehicles.
Despite these challenges, Porsche’s shares saw a slight rise of 0.27% on the Frankfurt stock exchange Wednesday morning, though they have still declined by 26.6% year-to-date.
In light of the first quarter results, Matthias Becker, Porsche AG’s board member for sales and marketing, expressed confidence in the company’s outlook for the rest of 2025, stating, “Porsche has a very young and highly attractive product range. Customer demand remains at a solid level. At the same time, Porsche is also investing in the brand and the product portfolio in order to be able to react flexibly to customer requirements. We are working closely with the various sales regions and will consistently focus on matching demand and supply in line with our ‘Value over Volume’ strategy.”
