With Germany’s general election fast approaching this Sunday, a significant portion of potential voters remains undecided, leaving room for last-minute shifts that could influence the final result.
According to a YouGov poll conducted for the German Press Agency, 20% of voters have yet to decide who they will support, with 7% indicating they will make their decision on the day of the election.
Traditional media continues to be the dominant source of election-related information, as 63% of voters say they turn to television, newspapers, radio, and online news portals for updates. Personal discussions with family, friends, and colleagues also play a key role in shaping voters’ decisions, with 42% of respondents citing such conversations as influential. Social media’s role in election information varies significantly based on political affiliation. In total, 27% of voters use platforms like Facebook, X, Instagram, TikTok, and YouTube to gather election-related information.
The influence of social media is particularly pronounced among right-wing and far-left voters. Forty percent of Alternative for Germany (AfD) supporters and 43% of The Left’s supporters turn to social media for election news. In contrast, just 13% of voters backing the center-right Christian Democratic Union (CDU) and its Bavarian counterpart, the Christian Social Union (CSU), rely on these platforms.
While 26% of voters say the final weeks of campaigning have impacted their choice, 38% have already made up their minds. With a considerable portion of voters still undecided, the last days of campaigning could prove pivotal in shaping the outcome of Germany’s next government.
